论文范文《关于三亚旅游业经济发展的建议》改必过
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”><font face=“等线”>摘要：旅游业的经济不仅涉及微观旅游经济主体的经济行为和决策，还要涉及总体，扩大市场，留住长期客源，利用丰富的自然资源，打造更优质的旅游城市。众所周知，旅游业是海南省的主导产业。而在海南省有着</font>“中国的夏威夷”之称的海滨城市三亚，绝对可以称得上是海南旅游业的龙头。</span><span style=“mso-spacerun:‘yes’;font-family:等线;mso-bidi-font-family:‘Times New Roman’;
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引言：当前，海南国际旅游岛建设上升为国家战略，这给三亚市旅游业带来的历史性发展机遇。如何充分挖掘旅游市场的巨大潜力，采取相应的措施加快旅游业发展，增强旅游业对国民经济的拉动作用，推进旅游国际化，这是需要我们认真研究的问题
一、三亚旅游业经济发展现状
（一）优越的地理位置条件
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”> <font face=“等线”>三亚常年阳光明媚、气候宜人。在</font>1919.6平方公里的优质珊瑚海洋天然珊瑚热土上,拥有60%的天然珊瑚森林带和湿地面积覆盖率,09.1公里的天然珊瑚海岸线,拥有19处优质天然珊瑚海湾。这里自然资源汇集了很多种的雨林旅游自然资源,是中国滨海国家一级热带雨林旅游滨海国家旅游度假区中国内旅游自然资源最丰富、最密集、最完整、最自然的一个旅游度假地区。世界旅游组织我对中国政府官员高度表示赞誉三亚:"这里将继续发展打造成为整个当今世界上最有希望的一个国际旅游目的度假地和目的地。
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”><font face=“等线”>（二）海南旅游业的龙头</font>
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”> <font face=“等线”>近年来</font>,三亚市以"建设国际性热带滨海旅游城市"为发展目标,积极深入实施以特色旅游产品为产业龙头的旅游产业融合发展国家战略,创新产业发展战略思路,完善国家旅游重点产业发展体系,加快推进旅游产业基础配套设施体系建设,加大对外旅游产品市场研究开发合作力度,加强对外开放合作程度,旅游业快速发展逐步呈现出产业规模显著扩大、效益显著提高的良好发展态势。
（三）市场规模发展
旅游商务接待市场规模也在不断扩大。近年来,随着三亚市我省旅游业快速发展,旅游观光接待业务规模也在不断扩大,接待省内旅游一日过夜游客人数、旅游服务收入均继续保持较快快速增长,占去年全省收入比重均逐年有较大幅度提高。全市当年接待省内旅游观光过夜游客人数由004年的363.84万人次大幅增长至达到009年的669.05万人次,年均同比增长13.0%,占当时全省当年接待省内旅游观光过夜项目游客的总人数由004年的5.9%大幅提高至达到9.7%;接待旅游过夜总收入由004年39.14亿元大幅增长至达到009年的103.77亿元,年均同比增长1.5%,占当年全省接待旅游过夜总收入的占例比重由004年的35.3%大幅提高至达到009年的49.0%。
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”><font face=“等线”>（四）综合开发条件</font>
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”> <font face=“等线”>旅游批发市场综合开发工作力度不断加大。近年来</font>,三亚市不断推进加大资金投入,突出重点,创新发展机制,加强文化旅游景点和配套旅游设施项目建设,积极探索开发文化旅游景点、乡村文化旅游等特色旅游文化资源,取得了明显的发展成效。009年三亚市全市拥有景区共有5个a为家级旅游景区8处,其中5a为家级旅游景区有1处,4a为省级旅游景区3处。海棠湾"国家海岸"旅游开发项目建设发展态势强劲,009年全区累计规划完成固定资产开发投资40.7亿元,配套基础设施进一步得到完善,国家级西海岸旅游形象进一步得到提升。槟榔村5a区县级以上乡村生态旅游区重点建设项目顺利深入推进,乡村生态旅游综合开发工作取得许多实质性重大进展。
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”><font face=“等线”>（五）旅游设施逐步完善</font>
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”> <font face=“等线”>旅游接待服务设施齐全综合有效接待旅游服务管理能力明显提高有所初步增强。截止</font>009年底,全市总共拥有首批列入当年国家旅游统计的市级重点旅游景区重点商务宾馆(星级以上酒店)187家,其中,五星级以上旅游重点宾馆10家,四星级以上旅游重点宾馆1家,三星级宾馆5家,二星级以上旅游重点宾馆16家,一星级以上旅游重点宾馆5家,待经游局核评五星级以上旅游重点宾馆15家;目前全市总共拥有豪华商务客房3177间,床位5710张,旅游重点宾馆人员接待旅游服务管理能
力明显对比有所初步增强。
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”><font face=“等线”>（六）对外开放市场</font>
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”> <font face=“等线”>对外开放合作程度不断加强。三亚市也不断加强城市对外经济合作与文化交流</font>,积极参与各种国际知名旅游项目宣传推广促销交流活动,全力以赴办好各种国际性体育赛事和文化活动,树立广州城市旅游整体品牌形象,取得了很好的成效。还举办了首届博鳌国际旅游论坛,知,各种国际性赛事和活动,城市的知名度更大程度的提升。
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”><font face=“等线”>三、三亚旅游业经济发展存在的问题</font>
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”><font face=“等线”>（一）旅游景点过度商业化经营气息浓</font>,旅游景点资源过度聚集开发,短期行为严重很多景区的人为建筑过多。
再来游客多，需求大，导致个各商家利用资源，扩大市场，从而以破坏自然资源来建立人为资源，利用旅游来出售自己的商品，达到自己的目的。商家为了赚取盈利，商业化形式越发明显。</span><span style=“mso-spacerun:‘yes’;font-family:等线;mso-bidi-font-family:‘Times New Roman’;
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2…旅游配套设施还有待于进一步完善
一般来三亚旅游的北方人居多,景点饭店少且贵。有的景点交通不方便，一到旅游旺季，交通就堵塞，从而他们的时间就会花费在等车和堵车，打车耶不便利。旅行社很少介绍景点,都是推行旅游产品，带有商业化气息，带偏了旅游的概念，借助旅游来销售商品。
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”>3.物价过高
有很多景区为了获取更高的利润，就从门票中下手，提高门票价格，虽然获取到了一定的利润，而且三亚近几年出现的天价菜，天价海鲜、天价票，这些在很大程度上破坏了三亚旅游的整体形象。
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”><font face=“等线”>四、根据三亚旅游业经济存在问题的对策</font>
政府部门的支持
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mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”>1.围绕可持续发展展开旅游业的运营,利用好三亚优越的地理优势,保持部分原有的先天的自然条件。商业气息浓,以及旅游资源的过度开发,以此来增加创收,的确是很多景点的共性,应当引起有关部门的深思!
留住客源，薄利多销 </span><span style=“mso-spacerun:‘yes’;font-family:等线;mso-bidi-font-family:‘Times New Roman’;
letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;
mso-ansi-font-style:normal;font-size:14.0000pt;mso-font-kerning:1.0000pt;”><o:p></o:p></span></p><p class=“MsoNormal” align=“justify” style=“margin-top:0.0000pt;margin-bottom:0.0000pt;text-align:justify;
text-justify:inter-ideograph;vertical-align:baseline;”><span style=“mso-spacerun:‘yes’;font-family:等线;mso-bidi-font-family:‘Times New Roman’;
letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;
mso-ansi-font-style:normal;font-size:10.0000pt;mso-font-kerning:1.0000pt;”>
2.开展多家饭店,或者地方特色小店,让游客能在味蕾上找寻快感,从而留下好形象,价格平价,薄利多销,容易招来客源。各景点可建立公共交通工具,便于游客找寻,省时省力还赚取一定游客,有的游客不知道到达某点的旅游地的搭乘工具,只能报团,从而听到过的旅行社推销旅游产品,大大降低了游客好奇度。
城市文化规划</span><span style=“mso-spacerun:‘yes’;font-family:等线;mso-bidi-font-family:‘Times New Roman’;
letter-spacing:0.0000pt;mso-ansi-font-weight:normal;text-transform:none;
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<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Intense Quote” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 1” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 2” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 3” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 4” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 5” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Shading Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light List Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Light Grid Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 1 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Shading 2 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 1 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium List 2 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 1 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 2 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Medium Grid 3 Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Dark List Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Shading Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful List Accent 6” ></w:LsdException>
<w:LsdException Locked=“false” Priority=“99” SemiHidden=“false” Name=“Colorful Grid Accent 6” ></w:LsdException>
</w:LatentStyles></xml><![endif]–></p><p class=“MsoNormal”><span style=“font-family: 等线; letter-spacing: 0pt; font-size: 10pt;”> 3.三亚有得天独厚的自然条件,完全有条件把城市变成花园。打造响应城市品牌名片，吸引客源。建设国际级的旅游目的地,满足出境旅游"内循环"的中高端游客需求
打造"国际免税购物天堂",构建"国际领先,国内顶尖"的免税购物体系。一是丰富和完善当前三亚的免税购物产品体系,为游客提供更多、更好、更新的免税产品和更优质、更便捷的服务;
营销策略
3.将三亚旅游创新融合的旅游产品推广到目标市场。一是建立起有效的旅游产品营销的推广,进行针对性营销;二是鼓励和支持三亚的创新融合的旅游产品的发展,对有发展空间巨大的产业重点营销推广,充分利用节假日,婚庆等做为营销方向,打造适销对路的品牌旅游产品,提高旅游产品知名度和认知度。
六、结论
想要更大更好的做好三亚旅游业经济的发展,首先延续可持续发展战略，根据中国游客具体需求,满足旅游消费者购买欲望,根据中国旅游的六大基本要素:食、住、行、游、购、娱。全面加快发展全域旅游业,旅游业的良好发展必然会直接带动各种社会相关旅游产业的良好经济社会发展,从而达到经济上升,扩大旅游业。 </span></p>